BIG Swing Set is an ambitious initiative from Backyard Discovery and Big Brothers Big Sisters to increase awareness of the impact that mentoring has on children on the path to reaching their potential. Our goal is to inspire and delight adults and children alike by living any childhood dream to have the biggest swing set in the world.
We brought together Bigs and Littles to build a record-setting swing set with a special secret twist for all the Littles involved.
What our Littles didn’t know is that each of the 22 deluxe swing sets from Backyard Discovery that made up the giant set had a small hidden plaque on each of them revealing that each was for one of the 22 families on site the day of filming to take home. We filmed the epic swing set along with the volunteering, mentoring, building, smiling, learning, laughing and joy from all the people involved and released it as a film to share with the world.
We posted a total of 8 posts about the #BIGswingset Project .
2 teaser posts, 4 posts live from the event, and 2 follow up posts with the long form video and the timelapse video, which generated millions of social impressions
In addition to the high number of views/impressions, this content also drove community engagement to new heights.
Received press on various television news stations and newspapers including USAToday.com , SI.com and a video hosted on Comcast’s Video On Demand Platform.
About the Client
About Big Brothers Big Sisters of America
BBBS of America is a 501(c)(3) non-profit organization whose mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.
About Backyard Discovery
Backyard Discovery is the largest residential swing set manufacturer in the US. Their products inspire imaginative outdoor play that helps children build muscle, strength and coordination. Their sets include slides, swings, monkey bars, rock walls and more to get children playing outside.